The history of ARSK

The Binomial

Anthony Ribout

Industrial Designer for 15 years.
ARSK Co-founder

Serge kokkinis

Architect Designer & Art Director for 40 years.
Co-founder of ARSK

Foundation

Serge Kokkinis & Anthony Ribout, Co-founders of ARSK, a duo of French designers with atypical backgrounds.

In the ‘80s, Serge Kokkinis was Artistic Director of a large French consumer electronics group. The opportunity of a transfer to Asia, made him discover the electronics manufacturers of the first generation of «Asian Tigers». He settled there and created his Design Agency in Hong Kong and, in order to manufacture his own products in China, a Development Company .
As part of his studies in design, Anthony Ribout met Serge Kokkinis in Asia.
In 2008, a young graduate in Industrial Design, Anthony Ribout flew to China. He joined the team to become today the Head of Creation and Development.

After having designed and conceived of audio electronic products for major international brands, this pair of creators, Serge Kokkinis and Anthony Ribout, passionate have enhanced their mutual knowledge with the assistance of a team of qualified engineers, to create their brand.

ARSK « Look & Sound Different »

A cross between Haute Couture and Ready to ware. The beauty of sound. The quintessence of sound.
A line of products recognizable by its aesthetics and quality.

Our philosophy, The demand of a premium brand

The realization of a creative object, with its identity, its style, its recognizable line to become a belonging. The beauty of form for a tribute to the sound.

The quality and finish of a high-end product in the demanding choice of materials.

The design of a unique audio system to offer high-fidelity sound.

Quality at a controlled cost for a wide audience.

A measured ecological impact with a sober, durable, repairable object, manufactured with recycled materials for a reduced carbon footprint.

The result: ARSK 001, a compact connected speaker

Although discreet in size, it imposes itself in our homes with its innovative, contemporary and sculptural design. It fills our space with its sound quality and its unique performance. It is a mind-blower.

Our Milestones

The Idea

2019

After extensive research, Serge Kokkinis and Anthony Ribout have designed the perfect compromise between a compact design and powerful sound by creating a new generation of speakers. This innovation combines modern aesthetics with audio performance, delivering an immersive sound experience without taking up too much space.

The Brand

2020

The definition of our identity reflects our mission to offer products that combine aesthetics and performance. ARSK embodies advanced acoustic design and a unique vision of audio design. Our slogan, “Look & Sound different”, underlines our commitment to creating unique user experiences, combining distinctive style and exceptional sound.

Prototype

2021

We are thrilled to announce the launch of our first prototype, which represents a true revolution in audio design and offers an unprecedented emotional experience. We are now entering the refinement phase, focusing on the finishing touches, as well as the adjustment of sound and design. This allows us to fine-tune every detail to deliver a product that exceeds all expectations

Re-think

2022

Following all our tests and our first presentation, we have gathered all the necessary information to rethink our product and fully meet expectations. In this new era, we have identified a solution that aligns better with users' preferences, needs, and experiences regarding sound quality. This is our new starting point.

Audio Nomad

2023

The fusion of a portable speaker and an ultra-powerful indoor speaker has given birth to the most powerful portable speaker in the world in its category. With unparalleled battery life for a speaker with these acoustic features, it stands out as a globally unique product in the industry.

World Consumer Electronics Show

2024

After months of development, we had the opportunity to present the first model of the ARSK 001 series in Hong Kong at the world’s largest electronics trade show during the autumn edition. This event brings together the entire profession in the field of audio, as well as the key players and influential brands in the industry.

Design Awards

We’re excited to share the great news—Our amazing ARSK 001 ARSK 001 has been honored with several prestigious international awards: European Product Design Award 2024, International Design Awards 2024, Communication Exhibition for Asia-Pacific Visual Arts 2024, and IAA Awards 2024! These awards celebrates our creativity, innovation, and hard work. Our project is part of an inspiring collection of designs shaping the future of our industry, and we’re thrilled to showcase it.

Most Innovative in the Audio Industry

2025

Our project was showcased on stage at Hong Kong Tech Night, proudly representing the innovation, creativity, and ambition of the French Tech ecosystem.
A Hong Kong Tram Advertising Campaign gave our brand high visibility across the city, highlighting our presence at the heart of the tech scene.

Global Exposure

2025

Our products were presented to delegations from across the world, including China, Korea, Canada, France, and the United Kingdom, highlighting strong international interest.

Recognized at the Tech Forum

2025

Introduced by the French Consulate as a rising leader in French Tech, during one of the event’s key innovation forums.

So French So Innovative Award

2025

It is a great honor to be hosted at this prestigious event, among other outstanding French startups.
This participation is not only a recognition of our innovative vision but also a testament to the strong potential of French technology in the Asia-Pacific region

Symbol of French Tech

2025

Our project was showcased on stage at Hong Kong Tech Night, proudly representing the innovation, creativity, and ambition of the French Tech ecosystem.